CASE STUDY
Small Finance Bank
Financial Services
Organic search visibility and traffic growth through programmatic SEO.
RESULTS
3X
Organic Traffic
5X
Organic Visibility
THE CHALLENGE
Limited organic search presence compared to established competitors in the fintech space.
AU Small Finance Bank needed to improve discoverability for financial products and services in organic search to compete with larger institutions.
WHAT WE FOUND
Research & Analysis
Comprehensive SEO audit revealed significant gaps in technical foundation, content strategy, and authority. Competitors dominated high-intent keywords.
WHAT WE DID
Our Approach
Technical SEO foundation — site structure, crawlability, Core Web Vitals optimization
Content strategy — targeted high-intent financial keywords with qualitative content
Programmatic SEO — scaled content across product categories and comparison pages
Authority building — strategic partnerships and financial PR
User experience optimization — mobile-first design and conversion paths
THE OUTCOME
Results
3X increase in organic traffic over 12 months
5X increase in organic visibility (keyword rankings)
Improved qualified lead generation from organic search
Higher rankings for product-specific and comparison searches
WHAT WE LEARNED
Key Takeaways
Fintech competition is high, but intent-driven SEO wins against volume-driven competitors
Technical excellence + content quality = sustained rankings
Programmatic approaches scale faster than manual content creation
SERVICES USED