CASE STUDY
A Fintech Company
Fintech / Payments
Qualified lead growth and AI Search visibility through comprehensive strategy.
RESULTS
15%
Qualified Lead Growth
Established
AI Visibility
THE CHALLENGE
Needed to improve visibility across multiple discovery channels — traditional search, AI search, and digital PR.
The Client wanted to establish presence across evolving search ecosystem including AI Overviews, while maintaining qualified lead growth.
WHAT WE FOUND
Research & Analysis
Work included comprehensive SEO audit, AI search visibility assessment, and content/digital PR strategy across all channels.
WHAT WE DID
Our Approach
Traditional SEO — optimize for Google Search and local discovery
AI Search Optimization (GEO) — improve visibility in AI Overviews and ChatGPT
Content strategy — create cited, authoritative content across channels
Digital PR — build authority through earned media and thought leadership
Multi-channel coordination — ensure consistent messaging across search, AI, and PR
THE OUTCOME
Results
15% qualified lead growth from organic and AI channels
Established brand presence in AI search environments
Improved domain authority and citation metrics
Thought leadership positioned in fintech space
WHAT WE LEARNED
Key Takeaways
AI search is now part of discovery ecosystem, not separate
Authority matters across all discovery channels
Integrated approach (SEO + GEO + PR) yields better results than siloed efforts
Content quality determines visibility in both traditional and AI search
Fast-moving space — continuous monitoring and optimization required
SERVICES USED