CASE STUDY
Enterprise Life Insurer
Insurance
New user acquisition and organic visibility growth through programmatic SEO.
RESULTS
10X
New User Acquisition
60%
Organic Visibility
THE CHALLENGE
Needed to significantly increase organic discovery for insurance products and policies.
The Brand initiated a six-month programmatic SEO initiative to improve organic channel performance and reduce customer acquisition costs.
WHAT WE FOUND
Research & Analysis
Analysis showed untapped opportunity in informational searches (insurance guides, policy comparisons, retirement planning) where the brand had minimal presence.
WHAT WE DID
Our Approach
Programmatic content creation — 200+ articles targeting insurance-related queries
Information architecture — organized content by topic cluster and user journey
Entity optimization — structured data for insurance products and policies
Internal linking strategy — connected content for topical authority
Conversion optimization — mapped content to product pages
THE OUTCOME
Results
10X increase in new user acquisition from organic search
60% increase in overall organic visibility
Established topical authority in insurance keywords
Sustainable organic growth after program completion
WHAT WE LEARNED
Key Takeaways
Information-seeking users convert well when matched with relevant product pages
Scale matters — 200+ articles created significant topical authority
Structured content strategy outperforms reactive, article-by-article approach
User journey mapping improves conversion from organic traffic
SERVICES USED